Lead Magnet Checklist

A lead magnet compels your site visitors to exchange information, such as their email address for access. This can be a piece of content such as a whitepaper, e-book, or newsletter.

It’s content that drives awareness but also provides information that helps a potential customer engage and find interest in your product or service.

Or, a lead magnet might be a free product sample, trial subscription, demo, or other product/service-related incentive.